Every business runs on decisions — some big, some small. But in the world of commercial vehicles, even the smallest decision can have major consequences. That’s the powerful message behind Tata Motors’ latest campaign: “Do Baatein Ho Sakti Hai”.
At its heart, the campaign explores a simple idea: when it comes to vehicle maintenance, there are always two possibilities — one where you choose Tata Motors Genuine Parts and Oil, and one where you settle for local, unverified alternatives. And that one choice can mean the difference between smooth operations and costly breakdowns.
Sahi Part, Sahi Baat: A Matter of Trust and Performance
Through a series of relatable, on-the-road situations, the campaign shows what happens when shortcuts are taken - like choosing a cheaper clutch plate or non-branded engine oil. In each film, a wise narrator or Sutradhaar steps in at a critical moment to spell out the consequences: from missed deliveries and angry customers to unexpected garage visits and mounting bills.
It’s not just a scare tactic - it’s reality. As seen in one campaign film, opting for a non-genuine clutch leads to recurring issues, downtime, and more expenses in the long run. On the other hand, Tata Genuine Parts are rigorously tested, made specifically for Tata vehicles, and backed by a nationwide service network. They deliver on Tata ka Bharosa - ensuring durability, performance and peace of mind.
Sahi Oil, Sahi Baat: Because Your Engine Deserves Better
The campaign doesn’t stop at parts - it also highlights the role of Tata Motors Genuine Oil. Engines are the heart of your vehicle, and using the wrong oil can drastically reduce life and efficiency. Tata Genuine Oil is formulated to meet exact engine requirements, improving fuel efficiency, lowering emissions and reducing wear.
Two Roads, One Right Choice
Every truck, every route, every delivery depends on reliability. And when you choose non-genuine parts or oil, ‘do baatein ho sakti hai’ - one that keeps your business moving, and one that stalls it.
This campaign is a reminder to fleet owners, mechanics, and drivers: never compromise on quality. Because in this business, the right part isn’t just about performance - it’s about trust, safety, and reputation.
Sahi Part, Sahi Baat. Sahi Oil, Sahi Baat. Always.
